Order your free copy now and learn all you need to know about living the good life in the nation's fourth largest city!
| Jan 6th, 2014 |
The Chief's Story
For Immediate Release:
Celebrating the beginning of their 20th year of greatness, owner Katherine Snedeker is hailed as The Chief by her peers, co-workers and customers. Part of the celebration includes the astounding fact that she has multiplied sales exponentially in the past four years.
When Ms. Snedeker took over the reins, she successfully changed the branding from “mom and pop” western to a niche of high-end and elegant rustic furnishings. She expanded the collections and engaged in the philosophy to aim at the primary homebuyer, not just the vacation home. Believing that the spirit of the west is a “style that is inclusive” she was determined to offer exquisite one-of-a-kind furnishings that would make people say, “I love that,” when they looked around at the choices they had made for their home and office. The incredible showrooms, located in Dallas and Houston, are a testament to her vision.
In continuing her commitment to reducing the impact on our natural resources, Katherine employs artisans from the regional West and all world points, offering a furniture mix ranging in reclaimed woods from England, Brazil and the American West. Old mesquite mission doors team up with antique oxen yokes to make office desks, consoles and dining tables. Old Brazilian factories are torn down and the wood is recycled into living, dining and bedroom pieces. Beams are harvested from castles, roots are dug up after the trees have been cut down and the result is a piece of furniture that has a story to tell as well as being a special part of history.
Combining a Bachelor of Fine Arts degree from the School of Visual Arts and a talent for creating unique home environments, Katherine’s expertise is blending styles together, not matching but combining a fusion of elements that will create a very entertaining environment. “It is the look that is very difficult to capture, because it must feel comfortable – livable.” Keeping both the customer and the Design Team engaged, and the talent to design looks that are ‘custom tailored to fit’ is what she partly attributes to her growth and keeps The Arrangement’s customer coming back.
The ability to order custom pieces has opened up a new market for designers and architects. Likewise the commercial market has embraced the edited down look of the rustic woods teamed up with distressed leathers in a sleeker design line. ‘Organic Contemporary’ or ‘Mountain Modern’ are the names that Katherine uses. The new frontier for Ms. Snedeker is the commercial audience that is professionally seeking organic solutions for today’s marketplace.
When Ms. Snedeker took over the reins, she successfully changed the branding from “mom and pop” western to a niche of high-end and elegant rustic furnishings. She expanded the collections and engaged in the philosophy to aim at the primary homebuyer, not just the vacation home. Believing that the spirit of the west is a “style that is inclusive” she was determined to offer exquisite one-of-a-kind furnishings that would make people say, “I love that,” when they looked around at the choices they had made for their home and office. The incredible showrooms, located in Dallas and Houston, are a testament to her vision.
In continuing her commitment to reducing the impact on our natural resources, Katherine employs artisans from the regional West and all world points, offering a furniture mix ranging in reclaimed woods from England, Brazil and the American West. Old mesquite mission doors team up with antique oxen yokes to make office desks, consoles and dining tables. Old Brazilian factories are torn down and the wood is recycled into living, dining and bedroom pieces. Beams are harvested from castles, roots are dug up after the trees have been cut down and the result is a piece of furniture that has a story to tell as well as being a special part of history.
Combining a Bachelor of Fine Arts degree from the School of Visual Arts and a talent for creating unique home environments, Katherine’s expertise is blending styles together, not matching but combining a fusion of elements that will create a very entertaining environment. “It is the look that is very difficult to capture, because it must feel comfortable – livable.” Keeping both the customer and the Design Team engaged, and the talent to design looks that are ‘custom tailored to fit’ is what she partly attributes to her growth and keeps The Arrangement’s customer coming back.
The ability to order custom pieces has opened up a new market for designers and architects. Likewise the commercial market has embraced the edited down look of the rustic woods teamed up with distressed leathers in a sleeker design line. ‘Organic Contemporary’ or ‘Mountain Modern’ are the names that Katherine uses. The new frontier for Ms. Snedeker is the commercial audience that is professionally seeking organic solutions for today’s marketplace.
About the Company:
It Ain't Easy Being Green: The Arrangement searches the world over for our unique blend of elegant rustic furniture. We combine our distressed, handcrafted case goods with sumptuous leather and upholstery to create a classic Western interior that is perfect for the ranch or mountain home. In addition to rustic and Western pieces, we offer looks that accommodate Spanish Colonial, classic Southwest, a touch of Tuscany, and some Mountain Modern for the loft. You don’t have to own a ranch to live like it.